Campaign Toolkit


COVID-19 has significantly impacted our friends and neighbours who were already vulnerable. The pandemic has affected both those who need assistance and those who provide much-needed resources. Your workplace campaign is a vital part of helping our community recover. Your generosity—and the generosity of your colleagues—will fuel our work to improve the lives of our neighbors who need it most, making Coastal Carolina a better place to live.


In this toolbox are the tools to support your employee campaign for United Way of Coastal Carolina.

For more information, contact Sherwood Crawford, Resource Development Coordinator.

Many of these materials are also available in hard copy form. Please contact Sherwood Crawford at 252-637-2460.

This section includes general information about how a campaign works, the basic nuts and bolts of the whole process, and some great ideas to organize your campaign.

Your Role as a Campaign Coordinator

2020 United Way of Coastal Carolina Funded Agencies and Programs

Special Events & Fundraising Ideas

Campaign Coordinator Checklist

2020 Campaign Kick-Off Powerpoint

United Way Speaker - Educate your colleagues about the pressing needs in our community by inviting a United Way speaker or an Agency Representative to your event or meeting.  To request a speaker, please contact the United Way of Coastal Carolina staff.


Below are materials for the 2020 campaign and a few additional items that might help enhance your campaign. Feel free to download the digital versions or contact us for hard copies.

UWCC Healthcare Initiative Video - 30 sec.

UWCC Education Initiative Video - 30 sec.

UWCC Financial Stability Video - 75 sec.

Education, Healthcare and Financial Stability Video - 2 mins, 45 sec.

UWCC What We Do Video - 30 sec.

2020 Pledge Form

UWCC Information (one page)

2020 UWCC Tri-fold Brochure

Where the Money Goes Flyer

Campaign Report Envelope

Credit Card Authorization Form

What a Dollar Buys

Fair Share 1-Hour/Month Giving Table



Below are print campaign posters for the 2020 campaign.  Feel free to download the digital versions or contact us for hard copies.  All posters can be printed in either 8.5x11 or 11x17. 

Big Impact Campaign Poster

Thank You Poster



Activities, games and incentives are your opportunity to add a little something extra to your campaign. Not only can they raise additional money, they can be instrumental in team development, creating excitement and educating about United Way.

Activities, Games & Incentives



Communicating with employees is key to building an effective Employee Campaign, so we've provided these email templates to help make that process easier.

Start of Campaign Email Letter Template

Mid Campaign Reminder Letter Template

Thank You Email Letter Template

CEO Endorsement Letter Template

CEO Leadership Giving Endorsement Letter Template

New Hire Letter Insert



To make your printed and email communication more impactful, we're making some key images available for your use. Feel free to check out the United Way store for some great promotional items.

UWCC Logos

United Way Online Store



Use these resources that are free, confidential and available to anyone.

FamilyWize Prescription Discount Drug Card (cards are also available through the United Way office)

NC 2-1-1 Online

Frequently Asked Questions about United Way

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To find out about United Way volunteer opportunities please click here to sign-up through GET CONNECTED.